Terms & Privacy
Terms of Service
Welcome to Pearme.ai ("we," "our," or "us"). These Terms of Service ("Terms") govern your use of our AI-powered fashion stylist platform (the "Service"), including our website, mobile app, and all features, content, and functionality provided.
By accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. Eligibility
You must be at least 18 years old to use the Service.
2. Description of Service
Pearme provides fashion, try-ons, and style recommendations through an AI-powered virtual stylist. The Service may include:
- Personalized outfit suggestions
- Size and fit recommendations
- Links to third-party retailers
- Style-related messaging and feedback
Our Service does not guarantee fit, sizing accuracy, or product availability. All recommendations are generated based on algorithmic outputs and user input.
3. Your Device
Pearme does not require an account. The app remembers your preferences and your quiz answers on your device, using an anonymous device ID. The app does not show you that ID. If you tap “Delete my account and all data” on the My Stuff tab, your phone opens an email to us with that ID already written in it, where it is labelled “My Pearme code”, so we can find the right device. Nothing is sent until you send that email yourself.
4. User Content
You may input text, images, or other content ("User Content") into the Service. You retain ownership of your User Content, but grant us a non-exclusive, worldwide, royalty-free license to use, process, and analyze it to provide and improve the Service.
5. AI Output Disclaimer
The fashion recommendations provided are generated by artificial intelligence and may not always be accurate, appropriate, or suited to your preferences. Use of the AI outputs is at your own discretion and risk.
6. Third-Party Links
The Service may link to products or websites operated by third parties. We are not responsible for their content, availability, or practices. Purchases made via third-party sites are subject to those sites' terms and policies.
7. Acceptable Use
You agree not to:
- Use the Service for any unlawful or harmful purpose
- Upload content that is offensive, infringing, or deceptive
- Reverse-engineer or misuse the platform
- Use automated scripts or bots to access the Service
8. Privacy
Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and store your data.
9. Intellectual Property
All content, features, and functionality of the Service (excluding User Content) are owned by us or our licensors and are protected under applicable intellectual property laws.
10. Termination
We may suspend or terminate your access to the Service at our discretion, including if you violate these Terms. You may also stop using the Service at any time.
11. Limitation of Liability
To the fullest extent permitted by law, we disclaim all warranties and shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of the Service.
12. AI-Generated Advice
To produce and improve a read, your photo is sent securely to our AI partners (Anthropic, Google and OpenAI) and used only for that purpose. Pearme reviews it overnight to make your reads more accurate and more personal, then deletes it within 24 hours; a “whole look” photo stays 14 days. The read is generated by AI, it can be wrong, and it is an opinion about your outfit, not advice. “See it on you” pictures are your photo edited by Google’s AI to show a suggestion; they can be imperfect, and they are not stored.
LÉA is not a crisis or emergency service. If you are in danger, call 911. In the US you can call or text 988 any time.
13. Governing Law
These Terms shall be governed by the laws of Delaware, without regard to its conflict of law principles.
14. Contact
If you have any questions about these Terms, please contact us at: Lea@beautifulai.ai
Privacy Policy
At Pearme.ai ("we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you use our AI fashion stylist service ("Service") through our website, app, or other digital tools.
1. Information We Collect
A. Information You Provide:
Info you choose to give: a first name or nickname, which is kept on your device and sent with your requests so LÉA can use it in her replies, and your birth month and year, which stay on your device, where they confirm you are 18 or older and appear on the My Stuff tab.
Style info: your quiz picks — which look you chose for each question, or that you passed — your style preferences and the answers you give in the app. Your picks stay on your device, so the app still knows them the next time you open it and can show you what LÉA has noticed on the My Stuff tab. They are also sent to our AI partner — as style totals (for example “casual 3, sporty 2”) with each read, and as the occasion and the style you chose per question when LÉA writes your learnings — so her opinion and the moves she suggests fit how you actually dress. The quiz photos themselves are never sent. Your picks are also recorded with your anonymous device ID as usage data (Section 1.B). Outfit photos are kept only until our overnight quality check, then deleted within 24 hours; a “whole look” photo stays 14 days (Section 4).
What LÉA remembers: LÉA remembers what you have shown her, in words — the pieces, colours and style of the outfits you read, the moves you took, and the corrections you gave — and uses it to make your reads more personal. We keep this with your device ID for up to 13 months after your last visit and delete it when you start over or forget it on the My Stuff tab. Photos are kept only as described under “Your photos and the AI”.
Messages and answers: your chats with LÉA (what you write and what she replies) are sent to our AI partner to answer you. Pearme saves them with your device ID for about 90 days, where the Pearme team can read them to review and improve LÉA, then deletes them automatically (backup copies are kept for up to 14 more days). Email addresses and phone numbers typed into a chat are masked before saving. Answers you type into the app's own questions (for example, your own occasion or how you want to feel) are stored with your usage data so we can improve LÉA's suggestions.
B. Automatically Collected Info:
Device data: IP address, device type, OS, browser
Usage data: pages visited, actions taken, time on platform
Cookies and tracking technologies (see Section 6)
2. How We Use Your Information
We use your information to:
- Provide personalized styling recommendations
- Improve our service (Pearme does not use your photos or chats to train AI models)
- Reply to you when you contact us
- Analyze usage trends to enhance platform performance
- Protect against fraud and misuse
3. Sharing Your Information
We do not sell your personal information. We may share data with:
- Service providers that run Pearme for us: Google Firebase and Google Cloud (hosting, database, backups), Anthropic (LÉA's AI replies and outfit reads), Google Gemini (outfit reads, to compare and improve them, and the edited pictures in “See it on you”), OpenAI (outfit reads, when we test or use its models), Google reCAPTCHA (protection against automated abuse), PostHog (session replays of how the app is used, screen by screen, with your photos, anything you type and your name blanked out), and, on our website only after you accept cookies, Google Analytics and PostHog.
- Retail Partners: when you interact with or purchase from third-party stores (subject to their policies)
- Legal Authorities: if required to comply with laws or protect rights
4. AI & Data Use
We use your style inputs and preferences to generate recommendations via artificial intelligence. This may involve analysis by machine learning models. We review saved chats and overall usage to improve LÉA's instructions and features. Pearme does not use your photos or chats to train AI models.
Your photos and the AI
Your photo is sent securely to our AI partners (Anthropic and Google) to produce and improve your read. Pearme keeps that photo with your device ID for up to 24 hours so our overnight quality check can compare LÉA’s read with the outfit, then deletes it (automatically within 48 hours at the latest). A photo you take with “Show me the whole look” is kept for 14 days, together with the read photo it follows, so our stylists can check whether LÉA’s move worked, then both are deleted. Only the Pearme team can see these photos; they are never used to train AI models and never appear in analytics. The connection to our AI providers is encrypted, the photo is used only for that purpose, and Pearme does not log it. When LÉA suggests a change, or you tap “wear it?”, Google’s AI may edit your photo to show you that change on you. The edited picture comes back only to your phone, and Pearme does not store or log it either. For reads we keep only counts: the number of reads, when they happened, the type of any error, and totals of how often our AI providers agree. Your chats with LÉA are kept for about 90 days, and answers you type into the app's own questions are kept with your usage data, as described above. The read is generated by an AI model. It is style advice, not professional advice, and it can be wrong. You decide what to wear.
To keep the app safe from automated abuse, Pearme uses Google reCAPTCHA to check that requests come from the real app. Its use is subject to Google's Privacy Policy and Terms of Service.
5. Data Retention
We keep personal information only as long as needed to provide the Service or meet legal obligations, and delete it automatically on this schedule:
- Usage events: 90 days
- Saved chats with LÉA: about 90 days
- Device, session and time-saved records: up to 13 months after you last use the app
- What LÉA remembers about your outfits, in words: up to 13 months after you last use the app
- Outfit photos: up to 24 hours (deleted after the overnight quality check, 48 hours at the latest); “whole look” photos: 14 days
- Session replays of how the app is used (PostHog): up to 90 days
- Backup copies: up to 14 more days after that
You can ask us to delete your data at any time (see Section 7).
6. Cookies & Tracking
The Pearme app records usage events, such as which screens you open and which choices you make, with an anonymous device ID so we can run and improve the Service. It never records your photos and uses no advertising trackers. The app also uses PostHog to record how it is used, screen by screen, so we can fix what confuses people; your photos, anything you type and your name are blanked out of those recordings before they leave your device, and the recordings are kept for up to 90 days. The app keeps your preferences and your quiz answers in your browser's storage on your device and uses a first-party cookie that holds your anonymous device ID.
- On our website, analytics cookies from Google Analytics and PostHog load only after you accept them. PostHog may record how pages are used, with anything you type hidden. With your consent, Google Analytics uses Google Signals to give us aggregated audience demographics (age, gender and interests) from signed-in Google users — this is aggregated, never identifies you, and is not used to serve you ads; you can turn it off in your Google Account’s Ad Settings or by declining analytics cookies (see our Cookie Policy).
- You can manage or delete cookies and site data in your browser settings.
7. Your Rights
Depending on your location, you may have rights to:
- Access or request a copy of your data
- Correct or update your information
- Delete your data (the quickest way is “Delete my account and all data” on the My Stuff tab, which opens an email to us with your device ID already in it; you still have to send it)
- Opt out of marketing communications
- Object to or restrict certain data processing
- To exercise your rights, contact us at Lea@beautifulai.ai.
8. Children's Privacy
Our Service is for adults 18 and older and is not intended for anyone under 18. If we learn that someone under 18 has used Pearme, we will delete their data. If you believe a person under 18 has used Pearme, contact us at Lea@beautifulai.ai.
9. Security
We use industry-standard security measures (encryption, secure servers, access controls) to protect your personal information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If material changes are made, we'll notify you in the app.
11. Contact Us
Questions or concerns?
Email us at Lea@beautifulai.ai
Mailing address: BeautifulAiInc., 1889 lakewood Road, Suite 4, Toms River, NJ 08755
Privacy Policy GDPR
Welcome to Pearme.ai. We are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
1. Who We Are
BeautifulAi Inc.
BeautifulAiInc., 1889 lakewood Road, Suite 4, Toms River, NJ 08755
Contact: Lea@beautifulai.ai
If you're in the EU/EEA, you may also contact our Data Protection Officer (DPO):
2. What Data We Collect
A. Information You Provide
A first name or nickname (kept on your device and sent with your requests to LÉA), and your birth month and year (kept on your device only, where they confirm you are 18 or older and appear on the My Stuff tab)
Quiz picks — which look you chose for each question, or that you passed — kept on your device so the app still knows them next time, and sent to our AI provider — as style totals (for example “casual 3, sporty 2”) with each read, and as the occasion and the style you chose per question when LÉA writes your learnings, never the quiz photos — so her advice fits how you dress. We also collect your style preferences and the answers you give in the app. Outfit photos are sent to our AI partners (Anthropic, Google and OpenAI) for your read, reviewed overnight to make your reads more accurate and more personal, then deleted within 24 hours; “whole look” photos are kept 14 days.
Your chats with our AI stylist, kept for about 90 days
B. Information We Collect Automatically
IP address, browser type, device ID, operating system
Pages visited, interactions, time spent
Cookies and similar technologies (see Section 8)
3. Legal Bases for Processing
We process your data under the following lawful bases (Article 6 of GDPR):
- Consent - for personalized recommendations, marketing, and optional uploads
- Contract - to provide the styling services you request
- Legal Obligation - where required by law
- Legitimate Interest - to improve our AI, ensure platform security, and optimize user experience
- You can withdraw consent at any time.
4. How We Use Your Data
We use your data to:
- Deliver personalized style advice via AI
- Respond to support inquiries
- Recommend products and outfits
- Send updates, tips, and offers (only if you opt in)
- Maintain the platform and ensure security
5. Sharing Your Data
We do not sell your personal data. We may share it with:
- Service providers: Google Firebase and Google Cloud (hosting, database, backups), Anthropic (AI replies and outfit reads), Google Gemini (outfit reads and “See it on you” pictures), OpenAI (outfit reads, when we test or use its models), Google reCAPTCHA (abuse protection), and on our website, after you accept cookies, Google Analytics and PostHog
- Retail partners: when you interact with affiliate links
- Legal entities: if required for compliance or to prevent fraud
- All partners are GDPR-compliant and contractually bound.
6. International Transfers
Your data may be transferred outside the EU/EEA (e.g., to the U.S.). In such cases, we ensure:
- Standard Contractual Clauses (SCCs)
- Data processing agreements
- Other approved safeguards
7. How Long We Keep Your Data
We keep your personal data only as long as necessary:
- Usage events: 90 days
- Saved chats: about 90 days
- Device, session and time-saved records: up to 13 months after you last use the app
- What LÉA remembers about your outfits, in words: up to 13 months after you last use the app
- Outfit photos: up to 24 hours (deleted after the overnight quality check, 48 hours at the latest); “whole look” photos: 14 days
- Backup copies: up to 14 more days
- Longer only where the law requires it, or to resolve disputes and enforce agreements
- You can request deletion at any time (see Section 9).
8. Cookies
We use cookies to:
- Recognise your device with an anonymous ID
- Remember preferences
- Analyze website performance, only after you accept analytics cookies
- For more, read our Cookie Policy.
9. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Correct inaccuracies
- Delete your data
- Restrict or object to processing
- Withdraw consent at any time
- Port your data to another service
- Complain to your supervisory authority
- To exercise these rights: Lea@beautifulai.ai
10. Data Security
We use encryption, secure servers, and strict access controls to protect your data.
11. Automated Decisions
Our AI stylist makes automated recommendations based on your inputs. You may request human review where applicable.
12. Policy Updates
We may change this policy from time to time. Updates will be posted here with the revised "Effective Date."
13. Contact Us
If you have questions or requests about this Privacy Policy:
- Email: Lea@beautifulai.ai
- Mail: BeautifulAiInc., 1889 lakewood Road, Suite 4, Toms River, NJ 08755
EU/UK Users: You can also contact your local data protection authority.
Cookie Policy
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our platform, and improve your experience.
2. How We Use Cookies
We use cookies to:
- Essential: Keep the site working and secure, and recognise your device with an anonymous ID
- Functional: Remember style preferences and settings
- Analytics: Understand how visitors use our website, only after you accept
3. Types of Cookies We Use
| Type | Purpose | Duration |
|---|---|---|
| Analytics | Website usage insights (Google Analytics, PostHog) | 90 days |
| Functional | User preferences | Up to 1 year |
| Strictly Necessary | Site functionality & security | Session/short-term |
4. Third-Party Cookies
On our website we use Google Analytics and PostHog, only after you accept, to understand how visitors use the site. PostHog may record how pages are used, with anything you type hidden. We do not use advertising or social-media tracking cookies (such as Meta or TikTok). Google may collect your IP address or other browser information to provide these analytics. With your consent, our Google Analytics also uses Google Signals — a Google Analytics advertising feature that adds aggregated age, gender and interest data from signed-in Google users who have turned on Ads Personalization, so we can understand who our visitors are. This data is aggregated, never identifies you personally, and we do not use it to retarget you or to show you ads. You can review or turn it off in your Google Account under Ad Settings and My Activity, or by choosing “Essentials only” on our cookie banner.
5. Managing Cookies
You can:
- Reject analytics from the cookie banner, or clear your choice anytime via your browser settings
- Change browser settings to block or delete cookies
- Withdraw consent anytime through cookie preferences
- Note: Disabling certain cookies may impact platform performance.
6. Your Consent
We only use non-essential cookies with your consent. By clicking “Accept” on our banner, you agree to our use of cookies for anonymous usage analytics. We do not use marketing or advertising cookies. The Pearme app records usage events with an anonymous device ID to run and improve the Service, as described in our Privacy Policy.
7. Contact
Questions? Contact us at Lea@beautifulai.ai